Working with micro-influencers in London is a great way for small businesses to get more eyes on their brand.
When trying to promote your business online, finding unique ways to cut through the noise is important. The right micro-influencers can help you do just that with their highly targeted following.
 
A social media influencer with about 1K to 10K followers is known as a micro-influencer. Often such influencers are easy to approach and more affordable than large social media personnel. On the other hand, they have a highly engaged follower base which makes them the perfect for doing influencer marketing. Let’s look at how your small business can work with a micro-influencer in London.

Send products in exchange for a shoutout.

You can send a gift hamper with a few of your products or share your latest product range. Give them the products for free and ask them for a shout out on their social media. This is a great way to create brand awareness. You can also ask them to post their honest review on the products after using them. For those who like to take things to the next level, give their followers a coupon or discount code and encourage more sales.

Engage the influencer’s audience by hosting a Q&A session

Another effective way to create more buzz about your brand is to get a known face to do a Q &A with one of your team members. You can host the session on your social media channels and stream them live simultaneously on the influencer’s social media accounts. Instagram is one of the best platforms for this.

Collaborate on a product

When working with a micro-influencer in London, developing custom products is a popular strategy used by many brands. Depending on how many customizations you can accommodate, you can go from creating custom packaging using the influencer’s name to developing new products with the influencer. Then you can get the influencer to promote their product in your store and generate more sales. Make sure to pre-agree on how the profit is divided for sales generated by the influencer.

Use the influencer to host a giveaway on your site.

People always love a giveaway. Go big in your next giveaway and host it with a collaboration of a micro-influencer in London. A giveaway is the best to gain more followers and improve brand exposure. Let them host the giveaway to their audience with your products. With this, you are free of the burden of planning and making the giveaway happen. It only will cost you the products that you gave away but will give you a lot of brand exposure.

Do a contest for their audience.

Sponsoring the prize for a contest or a game that the influencer holds for his or her audience is another fruitful way that you can use a micro-influencer in London to promote your London based business. This can be posting a comment, tagging a friend or two or sharing a post. With this, you will be able to increase engagement in your posts which can give you further visibility on the platform while gaining more brand exposure.

Keep these tips in mind when you are collaborating with a London-based micro influencer. Make sure to select the right influencer to get the most out of your campaigns. If you need help with financial management for your campaigns or with general accounting, you can always count on our business finance experts. Get in touch with us for more details.

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